1+ months

Commercial Banking Corporate Communications Manager

Capital One
McLean 2 (19052), United States of America, McLean, Virginia

At Capital One, were building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Commercial Banking Corporate Communications Manager

The Capital One Corporate Communications team is looking for creative, curious and results driven communications professionals interested in joining a growing group of PR experts.Our PR team is relentlessly focused on delivering cutting-edge communications solutions to real-world business challenges. In fact, Gartner recently cited our PR teams work as an example of how to make banking un-boring.

Working for one of the worlds most recognized brands that is ranked #98 on the Fortune 500, provides multiple opportunities to learn, grow and create industry leading communications campaigns. Our work demands diverse skill-sets including experience in - product launches, influencer marketing, reputation building and protecting, tech marketing, analytics and insights, content creation, media strategy, digital storytelling and more.

Do you have a passion for relationship building, influential storytelling, and helping businesses succeed? We are looking for an experienced, strategic and results-focused communicator to join our Commercial Banking PR team, with a focus on supporting the Commercial & Industrial lines of business.

This role will partner with our business leaders, marketing partners and agencies to build powerful, measurable thought leadership programs that highlight our expertise in a variety of specialized industries such as healthcare, technology, finance and private equity, and food, beverage and agriculture. Additionally, this role will help to inform content, research and other forms of communications programs across a variety of channels all aimed at driving awareness and consideration of Capital One as financial solutions provider for middle-market businesses.

This position requires exceptional written, verbal and presentation skills, as well as the ability to build trusted relationships in a fast-paced, complex environment.

Commercial Banking Corporate Communications Manager

JOB RESPONSIBILITIES

  • Develop thought leadership narratives for specialty businesses

    • Work with our marketing and brand (social media, advertising) partners to identify themes, topics and content that will resonate with target audiences and meet strategic business objectives

    • Identify and establish relationships with third-party institutions and influencers that can contribute to and amplify our content

    • Leverage data and insights to inform narratives and influence programming

    • Build powerful, dynamic, influential content that can be adapted and shared across a variety of internal and external channels including earned media, social media, web and digital, events, advertising and sponsorships and e-mail

  • Influence and support the overall marketing and business strategy

    • Build a deep understanding of internal clients businesses and brand objectives, target customers, differentiators, potential risks, and PR opportunities

    • Work closely and engage with key stakeholders to build trusted relationships

    • Contribute to the overall marketing strategy for each business

    • Understand, identify and effectively navigate potential risks and sensitivities

  • Conduct Earned Media and Influencer Relations

    • Build and enhance mutually beneficial relationships among target industry media and influencers

    • Identify news hooks and opportunities for our thought leaders to be positioned as industry experts

    • Partner and collaborate with Corporate Communications team members to ensure well-managed (consistent, streamlined, value-drive and strategic wherever possible and appropriate) media and influencer engagement

    • Deliver flawless media engagement through comprehensive spokesperson prep, on the ground support, and follow-up

    • Leverage data and insights to build Capital Ones profile as an authoritative source for business among target media and influencers

    • Work with third party agency(s) and vendors to support Always On programming and media engagement

  • Impact and measurement

    • Ensure all work is executed through a lens of strategic impact and measurement leveraging the latest tools and technology (including vendors) to showcase how thought leadership is driving business outcomes, brand awareness and engagement.

Basic Qualifications:

Bachelor's Degree

At least 5 years of experience in Developing and implementing integrated communication strategies

At least 5 years of experience in Managing communication channels and employee engagement in organizational goals, manage organizational change, and create feedback loops between leaders and subordinates

Preferred Qualifications:

Bachelors Degree in English, Journalism, Mass Communications, Marketing or Public Relations

10 Years of experience in Developing and implementing integrated communication strategies to drive organizational change and achieve measurable results based on business objectives.

5 years of experience in Partnering with and coaching senior executives on effective communications that support organization objectives

5 years of experience in Oral and written communications

5 years of experience in Managing multiple projects

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Posted: 2019-09-06 Expires: 2020-01-06

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Commercial Banking Corporate Communications Manager

Capital One

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