10 days old

Digital Communications Manager

American Wind Energy Association (AWEA)
Washington, District of Columbia 20005
  • Job Type
    Employee
  • Job Status
    Full Time

 AWEA JOB DESCRIPTION

Manager Digital Communications


Digital Communications Manager

The Digital Communications Manager develops and oversees digital and social content and engagement initiatives and contributes to AWEA’s overall communications strategies that aligns with AWEA’s current messaging and that meets high quality standards. She/he oversees the management of AWEA’s social media platforms, develops overall cohesive content and distribution strategy as well as specific to each platform, produces content and regular reports of effectiveness of strategies, monitors platform performance and makes recommendations for strategies to increase AWEA’s overall digital communications efforts. The Manager will have responsibilities in digital communications strategy, digital communications content, digital communications reporting and departmental and organizational administration. The position reports to the Senior Director, Communications.

Essential Functions:

Digital Communications Strategy

  • Proactively lead social media content planning initiatives and content creation for AWEA, including social channel prioritization, social asset recommendations, content, and messaging development.
  • Plan, monitor, strengthen, and maintain presences on AWEA’s key social media channels; seek and lead new opportunities for AWEA social media outposts and experimentation.
  • Develop a paid media strategy and execution calendar to support planned and agile paid promotion on AWEA owned and shared channels as well as for extending visibility of earned and owned content among target audiences.

Digital Communications Content

  • Drive innovation around new content types on current platforms and research potential new platforms to promote our brand.
  • Direct and manage contractors to develop digital assets and content including graphic designers, video production, animation, etc.
  • Help support real-time social engagement around key events, news and Public Affairs initiatives, as well as contribute to daily editorial and content calendar oversight.

Digital Communications Reporting

  • Implement and oversee the Social Media Handbook updates and accountability (vendor support, engagement strategies, community management best practices – for Communications Committee and Community Engagement Subcommittee).
  • Use platform metrics, analyses, and trends to consistently inform and improve all our accounts and stay on the forefront of new technology.

Departmental and organizational administration

  • Strong strategic thinker, with an ability to lead the development of programs that are distinctive, relevant, creative, and measurable.
  • Ability to communicate clearly and persuasively, draw conclusions, make recommendations, establish reasonable timelines and areas of responsibility, anticipate costs, and identify measures of success.
  • Energetic self-starter and resourceful problem solver who gets things moving and keeps them on track. High attention to detail with the ability to manage multiple ongoing activities.

Knowledge, skills and abilities

  • Successful track record in managing social media accounts aimed at both b2b and b2c audiences. Familiarity with social media design/content best practices.
  • Experience with current social media platforms and demonstrates an enthusiasm for keeping abreast of industry trends, strategies, best practices, and emerging technologies.
  • Experience in production management, project management, community management, or online organizing. Strong analytical ability to effectively coordinate efforts, plan, and implement projects. Excellent information management and organizational skills, with great attention to detail.
  • Excellent verbal and written communication skills.
  • In-depth familiarity with online and social media marketing best practices and algorithms, and ability to communicate them to various internal and external audiences.
  • Ability to remain creative, diplomatic, calm under pressure. Ability to take initiative and act proactively.
  • Ability to work collaboratively in a cross-functional department, and to foster communication and collaboration internally and externally.
  • Thrives in a team-driven environment as well as on independent assignments, meeting or beating self-set deadlines.

Education and/or Experience

AWEA is seeking applicants whom reflect and understand our core values: We HEART Wind Energy, The Truth Prevails, Together We Succeed, and Ahead of the Curve. Qualified applicants may possess any combination of education and experience enabling them to successfully perform the responsibilities of the position. Qualifications are: Bachelor’s degree in marketing, communications or related field. Seeking candidates with a minimum 5-7 years of digital or social media marketing and/or communications experience. Agency experience preferred.

To apply

Send how you heard about this job, cover letter, salary requirement, start date availability, and resume to CommunicationsJobs@awea.org (use “[Your Name] - Digital Communications Manager” in subject line) or mail to AWEA, 1501 M Street NW, Suite 900, Washington, DC 20005; Attention: Human Resources.

Posted: 2019-11-05 Expires: 2019-12-05

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Digital Communications Manager

American Wind Energy Association (AWEA)
Washington, District of Columbia 20005

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