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Director of Policy Communication

Gordley Associates

Washington, District of Columbia
Job Type:
Job Status:
Full Time
Gordley Associates
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Job Details

The American Soybean Association is seeking candidates for the position of Director of Policy Communication, based in its Washington, D.C., office. The position is responsible for building and maintaining ASA’s reputation as a leader in the national conversation on farm and food policy issues. The position reports to ASA’s CEO in St. Louis and to the Washington Office Director.


ASA is a national trade association that advocates on behalf of all U.S. soybean farmers on domestic and international trade issues. It is the collective voice of 300,000 producers in 30 soybean-producing states represented through 26 state affiliates. A primary focus for ASA is policy development and implementation, starting with adoption of policy goals at an annual meeting of ASA’s voting delegates. ASA carries out these goals through advocacy efforts before Congress and Executive Branch agencies, activating support at the grassroots level, and in contacts with the media. ASA is a premier organization with an excellent track record and reputation for effectiveness.



  • Oversee strategic and message development on a range of policy issues, including farm bill, trade, biodiesel, biotechnology, transportation and infrastructure, conservation and others
  • Translate complex farm policy issues for a range of audiences including farmers, consumers, media, lawmakers and regulators
  • Create or oversee creation of all ASA policy materials including releases, updates and alerts, presentations, backgrounders and web content in short and long formats
  • Serve as needed as ASA’s on-the-record spokesperson
  • Coordinate ASA messaging with 26 state and regional affiliates
  • Direct an ambitious media relations strategy based on mutual relationships with press
  • Direct and provide policy content for all ASA communications (e.g., American Soybean magazine)
  • Immediately help to lead a comprehensive overhaul and rethinking of ASA’s strategic communication initiatives
  • Moderate travel to engage with state affiliates, media and other stakeholders



  • Proficient understanding of U.S. agricultural and food landscape and policy
  • Exceptional writing skills
  • Fluent computer skills; Proficiency with social media platforms; Familiarity with graphic design principles
  • Preexisting relationships with agricultural and food media
  • Proficiency in explaining complex topics in short format, including talking points, social media and others
  • Federal or state legislative or executive branch experience a plus; Trade association experience a plus
  • Experience managing staff and projects on tight schedules and under stressful conditions



  • Bachelor’s degree in communications, journalism, political science or related field; Master’s degree preferred
  • 5-7 years of experience in positions of progressive responsibility in a communications role within the agriculture or food policy fields

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