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Grassroots Advocacy Sr. Manager

The American Institute of Archtiects

Washington, District of Columbia 20006
Job Code:
Job Type:
Job Status:
Full Time
The American Institute of Archtiects
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Job Details

This is a mid-level professional position on the Advocacy + Relationships team in which the incumbent is responsible for advancing the AIA’s public policy agenda by implementing strategies that continuously engage and increase member participation in grassroots advocacy activities. This position reports to the Senior Director, Advocacy.

Job Duties:

  • Create and manage the grassroots advocacy projects and campaigns that implement AIA’s overall grassroots advocacy strategy.
  • Research and analyze AIA’s public policy issues for the purpose of creating call-to-action messaging campaigns for them, comprised of both written and visual content, that mobilizes AIA members to advocate on these issues to their local, state, and federal public officials.
  • Develop and implement a “multi-issues focused” nationwide member mobilization program for AIA local and state chapter staff and volunteer leadership to increase members’ advocacy on public policy issues impacting them and the profession of architecture.
  • Create and manage a new monthly AIA government affairs e-publication that not only educates AIA members on the public policy issues impacting them domestically and internationally, but also serves as a call to action and fundraising vehicle for AIA’s political money raising efforts.
  • Oversee the written and visual content redevelopment of AIA’s advocacy webpage on as well as AIA’s legislative action center, including the seamless integration of technology/software to increase and track member advocacy on issues impacting them.
  • Work closely with AIA’s communications team to oversee the strategic use of AIA’s social media accounts for grassroots advocacy
  • Responsible for all technology and software that AIA uses for grassroots advocacy, namely Phone 2 Action, CISION and the Advocacy Center.
  • Create and manage a program for AIA’s local and state chapters to host local, state, and federal public officials on educational visits to architecture firms or other sites relevant to AIA’s public policy agenda.
  • Work closely with AIA’s political fundraising, communications, and policy staff to develop concurrent “issues based” messaging campaigns and political fundraising solicitations
  •  Manage the AIA member database in VOCUS/CISION and the Phone 2 Action grassroots technology platform to track and target messaging and communications to AIA members.
  • Create and manage a multi-year plan of action to increase AIA local and state components ‘effective use of technology for their grassroots advocacy efforts, such as text messaging and social media.
  • Lead AIA staff liaison to local and state chapters regarding grassroots advocacy, including conducting grassroots advocacy training for paid staff and volunteer leadership
  • Other duties as assigned.



Frequent Contacts:

AIA National staff

AIA volunteer leaders and members

State and local AIA components

Other associations

Government affairs consultants


  • Considerable knowledge and proven experience in creating and managing multiple grassroots advocacy strategies at the local, state, or federal level.
  • Considerable understanding of how to successfully use grassroots advocacy tactics, and specifically which tactics, to complement a lobbying campaign on the local, state, or federal levels
  • Superior analytical, writing, speaking, organizational and interpersonal skills are essential.
  • Ability to balance big-picture goals and strategies, demonstrate attention to detail and manage multiple priorities and responsibilities.
  • No less than 3 years experience with an established track record of helping to enact or defeat legislation at the local, state, or federal level through grassroots advocacy.
  • Exceptional skill in communicating complex ideas both in writing and orally, including analyzing complex subjects quickly, researching and providing logical presentations both orally and in writing
  • Proven skills and track record in team building, collaborative problem solving, conflict resolution, and active listening.
  • Ability to coordinate campaign style event logistics
  • Proven ability to work independently while successfully managing multiple priorities and responsibilities simultaneously.
  • Demonstrated success working in a team environment through coordination and communication of delegated responsibilities; communicating ideas and issues with tact and diplomacy; and resolving problems collaboratively among internal stakeholders (ex: association members), partner organizations/agencies, and internal organization staff.
  • Proven track record of using social media to advance a public policy issue.
  • Demonstrated ability to be creative and think outside the box.
  • Strong understanding of database and contacts management.
  • Proven experience working on campaigns for public office at the local, state and federal levels.
  • Strong understanding of the nexus of political fundraising and grassroots advocacy.
  • Advanced knowledge in how to use technology to make grassroots advocacy more effective and considerable experience in using grassroots advocacy software.
  • Proficient in the use of Microsoft Office, including competence in Word, Excel, PowerPoint and Outlook
  • Skilled in using internet browser/internet research-based methods

Bachelor’s Degree in Public Affairs, Communications, Political Science or related degree and a minimum of 5-7 years of political, public affairs, grassroots or government relations experience in executive, legislative, corporate, and or private sector required. Association related experience desired, but not required.

Supervisory Requirements:

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