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Marketing Database Analyst, Salesforce

U.S. Bank

Annapolis, MD 21401
U.S. Bank
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Job Details

About us? Elavon Inc. is a Top 5 Global Payments Provider. Our mission is to help our customers grow by enabling commerce for them.

Elavon employs people worldwide, with roughly 2/3 based in North America. Together, we support many industries, including retail, restaurant, hospitality, government, healthcare, education, and eCommerce sectors.

Elavon is part of U.S. Banks Payment Services division. U.S. Bancorp at is the fifth-largest commercial bank in the United States, with over 60,000 employees.

We are currently seeking a **Marketing Database Analyst** for our North America division. The ideal candidate will have experience in marketing operations and analysis project work, and will benefit from an understanding of the payments marketplace. Excellent verbal and written communication and skills are mandatory, with strong project management experience.

The **Marketing Database Analyst** will work under the direction of the Marketing Operations Lead for NA, and support the delivery of campaigns focused on lead generation and prospect and customer engagement. He/she is expected to be a team player who will drive maturity in segmentation analysis for more targeted marketing programs that will contribute to Elavons revenue goals, including:

**Marketing Operations Execution:**

+ Develop a segmentation based framework in order to optimize targeting for lead generation, customer engagement or activation campaigns.

+ Help the organization drive revenue and improve attrition rates using data driven analysis, insights and recommendations in the development of targeted campaigns for execution in Salesforce Marketing Cloud.

+ Support the development and execution of lead scoring models in Salesforce Marketing Cloud, and provide comprehensive tracking of all key performance indicators to evaluate effectiveness.

+ Track and report on effectiveness and performance of all lead gen and engagement activities.

+ Graphical presentation of insights and associated recommendations to internal and external customers through dashboard development and graphical visualization.

**Teamwork and Business Partnerships:**

+ Collaborate with product, channel and/or field marketing, business development and other stakeholder teams to deliver segmented data sets in support of campaign requirements.

+ Ability to work closely with internal customers to understand their needs, putting together supporting data strategies and recommending actions to drive change.

+ Ability to manage multiple concurrent projects with varying timeframes is essential.


Bachelor's degree and a strong
familiarity working with marketing automation systems, email programs and CRMs; Marketing Cloud (Exact Target) and Lattice strongly preferred.

+ Ananalytical, data-driven mindset, with the ability to derive actionableinsights from data (proven experience with A/B testing, analyzing emaildeliverability/open/click metrics, use of analytics tools, etc).

+ 3-5 years experience in analyticsrole working with data and utilizing quantitative techniques to solvemarketing or business problems, such as campaign analysis, programoptimization, customer segmentation, and predictive modeling.

+ Advanced segmentation experience thatwill uncover unique segments of customers for various initiatives.

+ Optimization experience that can beleveraged for pricing initiatives, sales optimization, and marketing mix

+ Data acquisition and analysis,including experience manipulating large data sets with various toolsets isrequired.

+ Familiarity with customer lifecyclemanagement a plus.

+ Familiarity with banking/financialinstitution/payments industry a plus.

+ Strong verbal, written, andinterpersonal skills.

**Job:** Marketing / Communications

**Primary Location:** United States

**Shift:** 1st - Daytime

**Average Hours Per Week:** 40

**Requisition ID:** 180015673

U.S. Bank is an Equal Opportunity Employer committed to creating a diverse workforce.

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
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