1+ months

CRM Campaign Development - Data Strategy

Humana
Louisville, KY 40290
Description Are you an analytical thinker and a self-starter? Do you enjoy working with data, analytics and database marketing? Do you have a desire to be in a position where you can use your analytical and consultative skills to recommend communications strategy and drive consumer behavior? Responsibilities Assignment Capsule: Join the cutting edge Enterprise CRM (Customer Relationship Management) team where data driven strategies and campaigns are increasing engagement and retention here at Humana. The CRM Campaign Development team is seeking a qualified and highly motivated campaign developer. In the fast-paced, ever-growing world of Healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. This team is focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns. The primary focus of this role will be in the requirements gathering, data mapping, development, and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas. + Partner with associates in other business areas to define business needs and help translate those needs into system requirements. + Provide consultation to partners from the perspectives of IBM Campaign and marketing database capabilities, best practices, and learnings from past communications. + Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance. Responsibilities will include: + Responsible for data consultation, data strategy and implementation of consumer messaging programs. + Responsible for working with multiple IT partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing. + Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end to end process. + Develop an appropriate knowledge of Humanas vision and strategy as well as program design in order to support business strategy. Role Essentials + Experience in database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements. + Working knowledge of ad-hoc query tools and data repositories that support data extraction. + SQL programming experience + Strong analytical skills and attention to detail + Experience in working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web). + Experience with requirements gathering, proposal documents, or requirements documents. + Excellent written and oral communication skills + Demonstrated ability to work in a team and independently + At least 2 years of experience using IBM/Unica Marketing Software, IBM Watson Campaign Automation, Salesforce Marketing Cloud, Adobe Audience Manager, SAS Marketing Automation and/or similar enterprise marketing tools would be a strong addition to this position. + Bachelors Degree in Information Technology, Mathematics, or Business Role Desirables + Experience coordinating next-best action messaging strategies across multiple channels. + Experience managing marketing offers across multiple inbound and outbound channels. + Database design experience + Experience managing technical projects. + Experience in the Healthcare, Pharmaceutical, and/or Clinical Industries + Masters Degree in Information Technology, Mathematics, or Business Potential for Work-At-Home option Scheduled Weekly Hours 40 About Us Equal Opportunity Employer It is our policy to recruit, hire, train, and promote people without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, or veteran status, except where age, sex, or physical status is a bona fide occupational qualification. View the EEO is the Law poster. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact mailbox_tas_recruit@humana.com for assistance. Humana Safety and Security Humana will never ask, nor require a candidate provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact mailbox_tas_recruit@humana.com to validate the request. <>
Posted: 2018-09-14 Expires: 2019-04-15

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CRM Campaign Development - Data Strategy

Humana
Louisville, KY 40290

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